Building an International Micro Business in the 21st Century
"It
is impossible to win the great prizes of life without running risks"
Theodore
Roosevelt
Keywords: Stakeholder Circle, Business development.
Building an International Micro Business in the 21st Century [P056]
The earth is flat (per Thomas Friedman) and any
business anywhere can compete in the global market place. This session
will look at the challenges and lessons learned in launching our
Melbourne based Stakeholder Management business onto the world stage.
This paper discusses the challenges and lessons learned launching the
Stakeholder
Circle™ methodology and software tool onto the
world stage and establishing Stakeholder Management Pty Ltd as a
successful operating entity. This paper discusses:
• Creating the idea (the easy
bit)
• Marketing with $zero budget
• Differentiating your business
• Where and when to find friends
• Working on the business not in
the business
• When to buy in help
• Using the internet wisely
• Protecting your IP
• Keeping a strategic focus
• Don’t put all of
your eggs in one basket.
The Stakeholder
Circle™ was developed
by Lynda as part of her research for her Doctor of Project Management
(awarded in 2005). The lessons learned by Lynda in building Stakeholder
Management Pty Ltd will be of interest to any aspiring project
management entrepreneur running or planning to start a professional
consultancy business.
Author: Dr. Lynda Bourne
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