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The science and art of communicating effectively

"If the only tool you have is a hammer, you tend to see every problem as a nail."
Abraham Maslow


Featured Communication Workshop
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PMI Melbourne
1 day workshop - 15th Sept. 2009
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1 Day Communication Workshop

1 Day workshop earns:  PMI PDUs = 6   &   AIPM CPD Points = 13 (Cat. A8)

Outline: The science and art of communicating effectively: or
         Whispering in the Zoo - The art of communicating effectively with Lions, Unicorns and other characters in the organisational menagerie!
 
Significant changes in people’s understanding of acceptable behaviours has forced a re-evaluation of the way Project and Program managers need to communicate to influence their stakeholders; particularly when 'advising upwards' and dealing with difficult people. In many organisations, this is similar to playing ‘three handed bridge’: there are not enough people, the ‘rules’ were written long ago for a different set of arrangements and much of the necessary information and infrastructure is missing - but you still have to play!

Built around a case study, this engaging and entertaining workshop will use some the characters described in Arthur Shelley’s book, ‘The Organisational Zoo’ combined with Dr. Lynda Bourne’s Stakeholder Circle methodology to help participants learn how to craft an effective communication strategy to support the successful delivery of their projects and programs, with a particular emphasis on the subtle art of 'managing upwards'.  

Crafting advice to senior management to achieve effective outcomes from the communication is as much an art as a science.
Communicating for effect requires a clear understanding of the objective of the communication and the skills to create messages that are focused:
-    On the right people
-    At the right time and carry
-    The right information in the right format.

This workshop will provide participants with a framework to:
-    Identify and prioritise stakeholders using the Stakeholder Circle® methodology
-    Understand the stakeholder's ‘stake’ in the project and ‘mutuality’
-    Design effective communications, particularly for senior managers
-    Understand the importance of business and social networks for conveying messages
-    Develop techniques for reaching 'hard to reach' stakeholders
-    Develop an understanding of your personality and how this impacts your ability to communicate effectively
-    Develop techniques for communicating for effect in difficult circumstances
-    Structure and implement an effective communication plan, and finally
-    Monitor the effectiveness of their communications.

A project will only be considered successful if its key stakeholders perceive the project’s outcome as a success. These perceptions of success or failure are heavily influenced by the effectiveness of the project’s communications, and relationships, with its stakeholder community.
     Creatures from the Zoo
From the 'Organisational Zoo' by Arthur Shelly,
for more on the 'zoo' visit:
http://www.organizationalzoo.com

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