Developing Stakeholder Management Maturity in a traditional business

Developing Stakeholder Management Maturity in a traditional business
- An International Case Study -

Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat.
Sun Tzu c. 500BC

Developing Stakeholder Management Maturity in a traditional business: an International Case Study [P074]

This paper reports on the work undertaken by a traditional multinational transport company to introduce effective stakeholder management into its terminal operations around the world. The case study describes the project to introduce and support a significant culture change in a major organisation and reports on the successful adaptation of a project management methodology, the Stakeholder Circle®, to general business use.

Developing a culture of ‘effective stakeholder management’ was identified by senior management as a factor that could deliver significant commercial advantage in the operation and acquisition of terminals. This paper describes the internal project to develop a ‘Stakeholder Management Centre of Excellence’ to support the intended culture change and then looks at the larger issues of planning and delivering a culture change in a large organisation including the required time frame and importance of on-going management support.

The paper’s conclusions:

Reinforce the now generally accepted view that successful projects require a significant focus on the so-called ‘soft skills’ of leadership, motivation and stakeholder management.
Demonstrate the usefulness of appropriately adapted project management methodologies in general business.
Highlight the extended duration needed to successfully embed a culture change within a major organisation, although the level of effort required for much of the time was surprisingly low.

		Originally presented at: 22nd IPMA World Congress Rome, Italy: November 9-11, 2008

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