Beyond Conventional Stakeholder Management
are only good intentions unless they immediately degenerate into hard
Keywords: project management, stakeholder management, culture.
Beyond Conventional Stakeholder Management [P068]
Lack of effective engagement with stakeholders is a well acknowledged cause of programme failure and stakeholder management is increasingly, as such, recognised as an important discipline. There are many tools and techniques already available (including the Stakeholder Circle) but to be effective, they need to be supported by the right attitudes. This paper describes PRIME Intelligence© and discusses how programmes can develop PRIME Intelligence to enthuse a successful attitude across a programme team. PRIME Intelligence© has been developed by Moorhouse Consulting Ltd. (UK) to help organisations improve their project and programme outcomes and focuses on the 'right brain' attributes needed for successful stakeholder engagement.
Author: Moorhouse Consulting Ltd. (UK)