SRMM®: The five stages of Stakeholder Relationship Management Maturity
"However
beautiful the strategy, you should occasionally look at the results"
Winston
Churchill
Keywords: Stakeholder management, relationships, maturity.
SRMM: The five stages of Stakeholder Relationship Management Maturity [P067]
The
central role of stakeholders in the successful delivery of projects is
becoming increasingly recognised. However, whilst critical to success,
these roles are neither passive nor predetermined. The project team has
significant opportunities to influence stakeholder’s
perceptions
and expectations for the benefit of both the stakeholders and the
project; but only when there are effective relationships in place with
each key stakeholder.
Identifying, mapping and prioritising a project’s stakeholder
community is only the beginning. Projects can only be
considered
successful when their key stakeholders acknowledge they are a
success. This requires the project team to effectively engage
with each of its key stakeholders to understand and manage their
expectations and then deliver the project to meet or exceed these
‘managed expectations’. Expectations are never
‘fixed’; effective communication can help change
perceptions and expectations to make them realistic and achievable.
Conversely, ineffective communications can create the perception of
failure in the mind of a stakeholder even when the project is
‘on
time, on budget and delivering the specified scope’.
Engaging effectively and ethically with key stakeholders to help create
a successful project outcome requires significant levels of skill and
maturity. This paper will define the five levels of SRMM and suggest a
route most organisations can follow to progress from ‘Level
1’ to ‘Level 5’. The 5 levels
of SRMM are:
Author: Dr. Lynda Bourne
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Download the paper Download the PowerPoint presentation |
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